|
Business Support: Why be an Underwriter
Individuals, businesses and nonprofit entities who provide contributions to WCQS Underwriting Department enhance the station's ability to provide quality programming to our audience.
In recognition of this contribution, Underwriters receive on-air acknowledgements, or Underwriting Credit Announcements. The cost of each credit is determined by a number of factors based on time periods, costs of operation and listenership.
Underwriters find placing their messages on WCQS an effective means to reach an influential listenership.
Take advantage of a unique opportunity to combine good works and good business by being a WCQS Underwriter. Your message, presented in the company of the best programs on radio, will make a positive impression with the WCQS audience-your customers, employees, colleagues, friends and neighbors throughout the Western North Carolina area.
Underwriting Singles your Business/Organization Out and Provides:
- Direct access to an educated, informed and culturally-aware audience, passionate about public radio
- Announcements about your company/ organization in an environment free of commercial clutter--there is an average of only 4 underwriting announcements per hour
- Positive name recognition and brand imaging to a savvy, responsive and difficult to reach audience. 88% of National Public Radio listeners say their opinion of a company is more positive when they discover the company supports public radio+ Association with quality programming that is informative, provocative, innovative and entertaining
WCQS Underwriting Provides Access to an Audience throughout Western North Carolina that is:
- Highly educated, most quality-conscious audience in the Western North Carolina area
- High percentage of business decision makers, community leaders and professionals
The Audience Supports Public Radio Underwriters:
- 88% of NPR listeners say their opinion of a company is more positive when they learn the company supports public radio++
- 28% say that in work-related purchases or personal shopping, they have chosen a product or service because the company that supplies it supported public radio++
+ Source: Simmons, 1998 Prepared by National Public Radio Audience Research
++The Benchmark Company, NPR Listener Survey, 1998
Other Opportunities to reach the WCQS Audience:
- You can advertise in the WCQS "On Air" Newsletter that reaches 6,000 contributing listeners and Underwriters
- You can hyperlink your website when you become a WCQS underwriter
For more information, contact:
Steve Busey sbusey@wcqs.org Director of Underwriting
or
Jennifer Durrance White jwhite@wcqs.org Underwriting Associate
Listener Profile
Underwriter Showcase
List of Underwriters
Click here to read our Privacy Statement.
|
