Why Business Support?

Financial support from businesses or other organizations is acknowledged on-air with  Underwriting Credit Announcements (UCA's) or Non-Profit Messages (NPM's.) These messages are an effective means to reach an influential listenership.

Take advantage of a unique opportunity to combine good works and good business by being a WCQS Underwriter. Your message, presented in the company of the best programs on radio, will make a positive impression with the WCQS audience-your customers, employees, colleagues, friends and neighbors throughout the Western North Carolina area.

Underwriting Singles your Business/Organization Out and Provides:

• Direct access to an educated, informed and culturally-aware audience, passionate about public radio
• Announcements about your company/ organization in an environment free of commercial clutter--there is an average of only 4 underwriting announcements per hour
• Positive name recognition and brand imaging to a savvy, responsive and difficult to reach audience. 88% of National Public Radio listeners say their opinion of a company is more positive when they discover the company supports public radio+ Association with quality programming that is informative, provocative, innovative and entertaining

WCQS Underwriting Provides Access to an Audience throughout Western North Carolina that is:

• Highly educated, most quality-conscious audience in the Western North Carolina area
• High percentage of business decision makers, community leaders and professionals

The Audience Supports Public Radio Underwriters:

• 88% of NPR listeners say their opinion of a company is more positive when they learn the company supports public radio++
• 28% say that in work-related purchases or personal shopping, they have chosen a product or service because the company that supplies it supported public radio++

      + Source: Simmons, 1998 Prepared by National Public Radio Audience Research
      ++The Benchmark Company, NPR Listener Survey, 1998

Other Opportunities to reach the WCQS Audience:

• You can advertise in the WCQS "On Air" Newsletter that reaches 6,000 contributing listeners and Underwriters
• You can hyperlink your website when you become a WCQS underwriter

For more information, contact:

Steve Busey
sbusey@wcqs.org                                                    
Director of  Underwriting    

or                                                                                                  

Jennifer Durrance White
jwhite@wcqs.org                                               
Underwriting Associate


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